Consumer behavious and marketing strategy towards

Consumer wants, learning, motives etc. Opinion leaders-- Spokespeople etc. Marketers try to attract opinion leaders People have many roles.

Consumer behavious and marketing strategy towards

Twitter follow us Consumer Behaviour and the Marketing Strategy by Adelene Wed 29 Jun Consumer behaviour is the study of the way people seek, purchase, use, evaluate and dispose of products and services. It is the phycology of marketing, and it is used to determine why consumers seek one product alternative from the other.

But why do consumers seek and purchase products? This is linked to the ideology of needs and wants. Needs and wants exist if a consumer is unsatisfied, consumers seek and purchase the products that can provide them with maximum satisfaction.

Preparing a marketing strategy

Consumer behaviour can be used by marketers to create the marketing strategy; targeting each consumer effectively once they understand their needs and wants through the research of consumer behaviour. What is the marketing strategy?

It is a strategy used to maximise limited resources of an organisation to increase its opportunities in sales and achieve a sustainable competitive advantage.

Consumer behavious and marketing strategy towards

A marketing strategy is created by market research, which the needs, attitudes and competitors products are evaluated, as well as the packaging, sales and distribution of a product. How to research the consumer Use primary and secondary research.

Marketers must analyse their consumers, as well as using secondary information to make decisions to target their market. They may do this through: Marketers may also make decisions for their marketing strategy based on the consumers demographic information.

This information includes the consumers: This is known as segmenting the market. This information is used to predict purchasing habits of the consumer and make key decisions in the product they are selling, such as pricing.

For example, marketers targeting consumers will a low income in a low socio-economic area will have to be particularly price conscious when pricing their items. Marketers must also understand the values of the consumer; this will provide them with more success in their marketing campaigns.

An example of this is quality; when targeting consumers who value quality, marketers must sell them products that deliver and re-enforce their values. Values impacting consumer choices are their knowledge, beliefs, morals and customs, it has a significant impact on the products consumers seek and purchase.

Benefits for an organisation When the marketing strategy and consumer behaviour are intervened, marketers can expect success in their sales, higher profit margins and competitive sustainability in the market place.

Once marketers understand this, it is most likely their message will be delivered to the correct target market, resulting in an end sale.

Overall, consumer behaviour is the study of people that is used the market place as a marketing tool to reach out to target segments. Where would we be without it?Consumer Behaviour and the Marketing Strategy by Adelene Wed 29 Jun.

Consumer behaviour is the study of the way people seek, purchase, use, evaluate and dispose of products and services. It is the phycology of marketing, and it is used to determine why consumers seek .

Charles Nicholls, SVP of Product Strategy and Marketing Solutions, SAP Hybris saw mass adoption of ad blocking technology for the first time, with some estimates as high as million people. Attitudes. initiativeblog.comer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store.

To define consumer behavior: it is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services.

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A more in depth definition will also include how that process impacts the world. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry and economics.

Marketers are interested in understanding and influencing consumer behavior to increase demand for their products and services and, ultimately, to increase sales. Consumer behaviors have a number of implications on marketing strategy.

It is important for organizations to thoroughly understand the markets they are. Consumer behavior is the study of how a consumer thinks, feels, and selects between competing products. Moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers.

The combination of beliefs, attitudes, and behaviors influence how a consumer reacts to a product or service.

What is Consumer Behavior?